What was your first concert? We believe everyone deserves the thrill and spiritual fulfilment of experiencing live music. El Paso is often overlooked by national touring acts and our goal is to bring every single live performer to the Borderland - because we deserve it. In the last year-and-a-half, we have brought the likes of Hot Tuna, Wishbone Ash, John Waters, The Lemon Twigs, Jimmy Webb, Jess Williamson, Peter Rivera of Rare Earth, and others. Our goal is to open the Borderland Music History Museum to enshrine the legacies of the great musical artists of this region such as At The Drive-In, Juan Gabriel, Bobby Fuller, Khalid, The Mars Volta, Cigarettes After Sex, Phil Ochs, and many more. The museum will also serve as a venue for national and local artists alike. Because everyone deserves to see their favorite band.