Become a Lucha Champion
Turn your passion into impact by creating a peer-to-peer fundraiser for your favorite participating nonprofit during El Paso Giving Day.
Peer-to-peer fundraising allows individuals, families, friends, businesses, schools, and community groups to create a personalized fundraising page and invite people they know to give. By sharing why a nonprofit matters to you, you can introduce its mission to new supporters and help it reach its El Paso Giving Day goal.
Early Giving takes place October 8–14, and El Paso Giving Day is October 15, 2026.
How to Become a Lucha Champion
*Choose a nonprofit. Find a participating organization whose mission is meaningful to you. * Create your fundraising page. Personalize your page with your story, fundraising goal, and connection to the organization. * Set an achievable goal. Every donation makes a difference. Ten people giving $25 can help you raise $250, while ten people giving $50 can help you reach $500. * Share your story. Explain why you selected the nonprofit, why its mission matters to you, and what donations will help accomplish. * Invite your network to give. Share your page through personal texts, emails, phone calls, social media, workplace communication, and conversations with family and friends. * Thank your supporters. Celebrate every donation, share progress toward your goal, and thank the people who support your campaign. * Tips for a Successful Fundraiser * Make a list of at least 20 people you can personally contact. * Begin by asking a few close friends or family members to help your page gain momentum. * Include a personal story instead of only sharing a donation link. * Use photos or videos that demonstrate why the mission matters to you. * Contact people individually whenever possible. * Share progress updates and celebrate milestones. * Send a respectful reminder before Early Giving ends and again on El Paso Giving Day. * Thank your donors and let them know the final amount raised.
You do not need a large social media following to become a successful fundraiser. Personal messages to people who know and trust you can be more effective than a general social media post.
Sample Fundraising Message
Hi, [Name]! I’m raising funds for [Nonprofit] through El Paso Giving Day because [personal reason]. My goal is to raise [$___] to help [specific impact]. Would you consider supporting my fundraiser? Every donation makes a difference: [fundraising page link]
Sample Follow-Up Message
We are getting closer to our El Paso Giving Day goal! If you have been meaning to support my fundraiser for [Nonprofit], you can donate here: [fundraising page link]. Thank you for helping us make a difference!
Resources for Participating Nonprofits
Peer-to-peer fundraising helps your nonprofit reach people outside your existing network. Your board members, volunteers, donors, staff members, former program participants, community partners, and other supporters can become Lucha Champions for your mission.
Recruit Your Champions * Set a goal for how many fundraisers you would like to recruit. * Identify people who have a genuine connection to your mission. * Personally invite each potential champion to participate. * Explain the impact their fundraising goal could create. * Let champions know what resources and assistance you will provide. * Follow up and help them complete their fundraising pages. * Equip Your Champions
Prepare a simple Champion Toolkit that includes:
Keep Your Champions Engaged
Continue supporting your fundraisers after they create their pages. Send reminders, share new content, celebrate milestones, and check their progress throughout the campaign. After Giving Day, thank each champion personally and share the collective impact they helped create.
Downloadable Resources Coming Soon
Need Assistance?
The El Paso Giving Day team is in your corner. Contact us if you need help creating a fundraiser, finding resources, or supporting your organization’s Lucha Champions.
Alexis Navarro front.desk@pdnfoundation.org
Lupe Diaz ldiaz@pdnfoundation.org
