Junior Achievement of El Paso
JA of El Paso is the only organization educating youth in financial literacy, work readiness, and entrepreneurship for grades K-12th. We educate children in the importance of staying in school; how business and economics improve the quality of their lives; and allows them to understand that business development is the engine that drives our economy and creates jobs.

Causes: Education, Entrepreneurship, Youth

Junior Achievement’s curriculum has the potential to break down economic barriers, increase employment opportunities and advance financial well-being. With 20.3% of our population living below the poverty line, 13.1% above the national average, JA positively impacts these numbers for a stronger economy and better-prepared workforce.

We primarily serve low-income Hispanic students where families pay higher prices than higher-income households for nearly every basic necessity. JA tools create solutions to eradicate generational poverty in our community because financial ignorance is too great a cost.

Before COVID-19, 78% of Americans were living paycheck-to-paycheck versus now having no paycheck at all. JA prioritizes financial literacy so in times of need our alumni will be able to weather the next unexpected crisis. Brookings Economic Studies released a financial literacy review stating that the lack of basic financial knowledge and skills among youth today is of national concern. JA teaches them to own their economic success.

Tomorrow Needs You Today from diane birkeness on Vimeo.

Our Progress
Our Goal $10,000
Total Amount Raised
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Team Credit


Mario Villa


Donald Margo


Di’Anna Duran
Michael Morales




Dianica Jaquez
Kathryn Bohle
Cynthia Horton


Omar Chavez


Albert Cortez


Elizabeth Terrazas


Chris Lopez


WestStar Bank


Yvonne Santillan