Southwest Coalition, Inc
Join our growing regional movement to help moms be heroes through love, compassion, and action. Our mission is to restore reverence for the sanctity of human life and natural womanhood across the Southwest through a coalition of nonprofit social enterprises. These are aligned with Catholic and Biblical teachings and include our Guiding Star Southwest women's medical centers in El Paso and Las Cruces, The Lily Pad Maternity Home, our Her Care Connection mobile ultrasound bus, and our Coalition for Life ministries. This year we have a $30,000 matching offer to double every gift up to our goal of $60,000!

Causes: Health and Mental Well-being, Social Justice, Women's Issues

Dulce’s Story

Juanita’s Story


Join the Post-Roe Revolution

You play a pivotal role in catalyzing change and empowering women. Your generous contributions nourish our mission, seeding hope and transformation amidst the most challenging situations. The impact you make resonates across generations, creating a ripple effect of positive change. Over the years, we’ve received countless testimonials from women we’ve served—each a testament to the profound and transformative impact of our collective efforts. Now, we are on the brink of the fulfillment of an even larger vision: a vision of hope, resilience, and the power of faith in action. As we stand on this precipice, your support is more critical than ever. For we do not stand alone—we stand united, bound together by our shared commitment to restore reverence for life and womanhood.

$30,000 Matching Challenge!

As we jump into El Paso Giving Day, we are excited to announce a unique opportunity. An anonymous donor has generously offered a matching challenge, pledging to match funds up to a total of $30,000! This means that every dollar you donate will be matched, doubling your impact up to a grand total of $60,000! This is a fantastic way to amplify your contribution and make a significant difference in our critical work.

Billboard Campaign

Your support will contribute directly towards a new billboard campaign, which seeks to promote our services and advocate for our worldview. By funding these billboards, you will be helping to create a visual statement of our mission, reaching countless individuals, including those traveling from Texas to New Mexico who are seeking an abortion because they feel they have been left with no other choice. This campaign will also reach those women leaving abortion facilities, having experienced the trauma of reproductive injustice. Each billboard will serve as a beacon of hope, providing a crucial lifeline to these women and showing them that there is another way. They will transform the landscape, both physical and social, inspiring conversations and helping to reshape the narrative around the sanctity of life and the dignity of womanhood.

Spread the Message of Life

We humbly ask you to participate in this matching challenge. Your donation, no matter how small or large, will help us reach our goal and make a profound difference in the lives of countless women and children. This is not just a donation—it’s an investment in the power of life and love, a commitment to a better future for all. Join us today, and together, we can transform the narrative, empowering mothers to become heroes and restoring reverence for life and womanhood.

We Can’t Do This Without You

Thank you for standing with us in this vital mission. With your support, we can create a world where every woman is equipped with the support, care, and resources she needs to fully embrace her natural body and life-giving role. No woman should be told that she has to alter, suppress, or destroy the healthy, beautiful functions of her body to achieve her dreams. With us, she can fulfil her dreams and more. Help us bring this vision to life.

Time-Limited Matching Challenge

Donate today and let your contribution be a beacon of hope for the countless women who need our services. Together, we can put an end to the trauma of abortion, one life at a time. Your donation is more than a gift—it’s a revolution. Are you ready to join us?

“The things, good Lord, that we pray for, give us the grace to labour for.” ~ St. Thomas More

All our efforts and progress are made possible through the generous prayers and support from donors like you.


Billboard Designs

Please note that these are very early rough drafts and designs are subject to change.
Draft #1: Hurt by Abortion? ReproductiveInjustice.com
Draft #2: She's a life, not a choice. BabyOlivia.com
Draft #3: You deserve the facts. HerCareConnection.org
Draft #4: It may not be too late. AbortionPillReversal.org
Draft #5: Strong as a mother. GuidingStarSouthwest.org
Draft #6: Pro-Life Pro-Woman Gala. BirthOfHope.org