Southwest Coalition, Inc
At Southwest Coalition, Inc, we are dedicated to empowering women across the Borderland region by providing compassionate, life-affirming care and advocacy. Our mission is to celebrate the miracle of life and support natural womanhood through outreach and comprehensive services that nurture the physical, emotional, and spiritual well-being of women and their families.

Causes: Advocacy, Health and Mental Well-being, Women's Issues

From Vision to Victory: Join Us for the Next Chapter

Empowering Women. Transforming the Borderland. Impacting the Nation.


Help Us Surpass Our $200,000 Matching Challenge!

This El Paso Giving Day (which includes Doña Ana County, NM), you can be part of a movement that’s transforming lives across the Borderland — and now gaining national attention. From October 8-15, every dollar you donate will be doubled dollar-for-dollar up to $200,000! 😲

Your generosity will help continue ten years of victories and launch the next decade of growth as we prepare to celebrate LIFE and welcome a nationally recoginized guest speaker at our upcoming Babies, Boots and Big Dreams Gala this December.

Our Mission: Embracing the Superpowers of Natural Womanhood

We believe every woman has God-given “superpowers” — fertility, pregnancy, childbirth, and motherhood — that deserve to be celebrated, not suppressed. Our mission is to ensure that no woman ever feels alone or afraid on her journey. We offer compassionate support and life-affirming medical care that recognize both the miracle of life and the awe-inspiring strength of women.


Our Four Pillars of Support

1. Guiding Star Southwest Women’s Centers

A Sanctuary for Life-Affirming Care in El Paso & Las Cruces

Our centers have become full-spectrum birth and wellness centers, now delivering babies in beautiful, spa-like birthing suites while also providing holistic women’s healthcare, fertility education, lactation support, and postpartum services. This year alone, over 60 babies have been born within our walls — living proof that the true opposite of an abortion center is a birth center.

2. Her Care Connection Outreach

Reaching Women Right Where They Are

Our Mobile Medical Bus travels throughout the region offering free pregnancy tests, 3D/4D ultrasounds, STI testing, and compassionate sidewalk outreach. Through this outreach, our nurses are now also offering C.A.R.E. Kits (Chemical Abortion Recovery & Evaluation) to women who have already taken the abortion pill and are being told to flush their babies down the toilet by the thousands. These first-of-their-kind kits — now gaining national attention — offer medical guidance, tools to track blood loss, a way to honor each baby’s remains with dignity and love, and a chance for Abortion Pill Reversal to possibly save the baby!

3. The Lily Pad Maternity Home

A Safe Haven for Mothers and Babies

The Lily Pad continues to serve as a refuge for pregnant women with nowhere else to turn, providing housing, mentoring, parenting classes, and emotional support throughout pregnancy and beyond. Every resident is reminded that she is not alone — she is cherished, capable, and heroic.

4. Southwest Coalition Action

Prayer, Advocacy, and Courage in the Public Square

Through church engagement, prayer vigils, and public advocacy, we stand boldly for authentic women’s healthcare that supports — not suppresses — the natural functions of a woman’s body. Right now, our Stop the Center campaign is gaining traction as cement companies across southern New Mexico refuse to build the $10 million tax-funded UNM abortion and transgender mega-center in Las Cruces targeting Texas women. Your support keeps that momentum alive.


A Regional Movement Reaching National Impact

During a recent dinner, President & CEO Jessica Sifuentes shared exciting updates on the new projects taking shape across Southwest Coalition, along with the continued growth and impact of the programs already serving women and families throughout the Borderland.

From expanding life-affirming healthcare and pregnancy support to strengthening outreach, maternity housing, and community initiatives, each part of our mission is working together to meet women where they are and provide meaningful, compassionate support.

These updates represent more than new projects—they reflect a growing mission and a renewed commitment to serving women, children, and families for years to come.

At our Boots, Babies and Big Dreams Gala, we’ll announce major updates to our programs and welcome a guest speaker that poised to make headlines! This revelation inspired one supporter to donate $50,000 — igniting our record-breaking $200,000 match!


Why Your Support Matters Now More Than Ever

  • Double Your Impact: Every dollar you give from October 8-15 will be matched up to $200,000.
  • Empower Women: Support authentic care that celebrates natural womanhood.
  • Defend Life: Help us stop the abortion industry’s expansion and respond to the ongoing chemical abortion crisis.
  • Shape the Future: Be part of a decade-defining transition that’s already making national headlines.

Join Us in Making a Lasting Difference

We are profoundly grateful for the prayers and generosity that have brought us to this milestone. But the work is far from over. Together, we can ensure that the Borderland remains a beacon of life, love, and hope for the entire nation.

Don’t let this opportunity pass. Help us ensure that we don’t leave any part of this generous matching challenge on the table. Your gift today has the power to change lives.


Donate Today and Double Your Gift to Help Moms be Heroes

To double your gift, donate through this page, or send a check payable to Paso del Norte Community Foundation memoed EPGD 2026: SWC and dated Oct. 8-15 to 221 N. Kansas St. #1900, El Paso, TX 79901 before October 15, and we will receive the full amount DOUBLED up to $200,000!

Example Check

The amount of your gift is tax-deductible to the fullest extent of the law.