Southwest Coalition, Inc
At Southwest Coalition, Inc, we are dedicated to empowering women across the Borderland region by providing compassionate, life-affirming care and advocacy. Our mission is to celebrate the miracle of life and support natural womanhood through outreach and comprehensive services that nurture the physical, emotional, and spiritual well-being of women and their families.

Causes: Advocacy, Health and Mental Well-being, Women's Issues

Empowering Women, Celebrating Life: Join Us in Making a Difference This El Paso Giving Day

Help us Meet Our $200,000 Matching Challenge

This El Paso Giving Day (which includes Doña Ana County, NM), we invite you to stand with us in making a profound impact on the lives of women and families throughout the Borderlaind region. From October 10 to 17, every dollar you donate will be matched dollar-for-dollar, doubling your impact up to $200,000! 😲

Our Mission: Embracing the Superpowers of Natural Womanhood

We believe in a world where every woman feels empowered to embrace her natural superpowers—fertility, pregnancy, childbirth, and motherhood. Our mission is to ensure that no woman feels alone or overwhelmed on her journey. We offer compassionate support and life-affirming services that recognize the miracle of life and the awe-inspiring strength of women.


Our Four Pillars of Support

1. Guiding Star Southwest Women’s Centers

Expanding Life-Affirming Care in El Paso and Las Cruces

We are transforming our centers into full-service birth and wellness centers, providing a sanctuary for women to receive comprehensive, life-affirming medical care. With your support, our aim is to hire a Certified Nurse Midwife to expand our childbirth services, going beyond pregnancy and medical care to offer holistic support for all women in the Borderland.

2. Her Care Connection Outreach

Bringing Free Medical Services to Women in Need

Our Mobile Medical Bus travels throughout the region, offering free pregnancy testing, 3D/4D ultrasounds, STI testing, and compassionate outreach. We reach women who often feel they have no other choice but abortion, providing them with support and alternatives. We are currently in need of a Mobile Nurse Sonographer which you can make possible with your support.

3. The Lily Pad Maternity Home

Providing a Safe Haven for Expectant Mothers

In its first year, the Lily Pad Maternity Home has been a refuge for five residents, offering a supportive environment throughout pregnancy, childbirth, and postpartum. We empower women to build a strong foundation for themselves and their babies, ensuring they have the resources and confidence to thrive as mothers.

4. Coalition for Life Ministries

Advocating for Authentic Women’s Healthcare

Through church engagement, prayer vigils, public events, community outreach, and advocacy, we promote healthcare that supports—rather than suppresses—the normal, healthy functions of a woman’s natural body. We believe in restoring awe and reverence for womanhood. We are also actively petitioning local construction companies not to build the proposed $10 million abortion center targeting El Paso, following a model that successfully prevented a similar facility in Austin in 2003.


An Urgent Appeal: Overcoming Challenges Together

Recently, we faced an unexpected setback when our funding from the New Mexico Early Childhood Education & Care Department was cut solely because we are a faith-based organization—a decision we believe is unconstitutional. This funding was instrumental in helping us expand Guiding Star Southwest into Las Cruces, providing free support to moms so they wouldn’t feel overwhelmed or alone. This cut forced us to eliminate innovative programs and at least one crucial position. With your help during this matching challenge, we can bridge this funding gap and continue providing these essential services.

Furthermore, with the number of abortion centers in the Borderland increasing from one to four—and a fifth, a $10 million tax-funded facility, planned specifically to target El Paso women—the need for our services has never been greater. Last year alone, over 14,000 Texas women traveled through El Paso to New Mexico for abortions. Your donation will help us expand our team to respond to this unprecedented crisis.

Why Your Support Matters Now More Than Ever

  • Double Your Impact: Thanks to a generous matching challenge, every dollar you give from October 10 to 17 will be matched up to $200,000.
  • Empower Women: Support services that celebrate natural womanhood and provide women with the resources they need to embrace their natural superpowers.
  • Stand for Constitutional Rights: Help us challenge the unconstitutional funding cut and restore programs vital to mothers in our community.
  • Respond to an Unprecedented Crisis: Your donation helps us respond to a 370% increase in abortions in New Mexico and a $10 million tax-funded abortion center targeting El Paso.

Join Us in Making a Lasting Difference

We are profoundly grateful for the support of God and our community, which has enabled us to serve so many women and families. But we can’t do it alone. The challenges we face are significant, but together, we can overcome them.

Don’t let this opportunity pass. Help us ensure that we don’t leave any part of this generous matching challenge on the table. Your gift today has the power to change lives.


Thank You for Standing with Us

Your compassion and generosity fuel our mission to empower women and celebrate life. Together, we can make the Borderland a place where every woman feels valued, supported, and revered.

Please donate today. 💙

To double your gift, donate through this page, or send a check payable to Paso del Norte Community Foundation memoed EPGD 2024: SWC and dated Oct. 10-17 to 221 N. Kansas St. #1900, El Paso, TX 79901 before October 17, and we will receive the full amount DOUBLED up to $200,000! The amount of your donation is tax-deductible to the fullest extent of the law.

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